To support small-scale sellers, in 2015 Amazon launched an innovative program known as Amazon Launchpad. The main initiative behind the launch of this program is to showcase top-notch products from emerging sellers or brands in front of millions of buyers. In this way, the rising sellers can scale up or expand their businesses and sales respectively.
After its successful beginning, the platform not only showcased innovative products but also helped sellers connect with Amazon’s broad customers, marketing resources, and other logistic support. Now let’s check what this Launchpad is, how it is helping the newbie entrepreneurs, and how you can utilize it!
Amazon Launchpad-A Comprehensive Overview
An advanced program was introduced by Amazon in 2015 to support rising entrepreneurs by showcasing their products in front of a vast audience. As an emerging seller, you can use this platform to get market support, increase your product visibility, and gain access to Amazon logistics. With this exceptional support from Amazon, any emerging seller can drive sales and grow its brand and business.
This groundbreaking Amazon launchpad program is more suitable for:
- Emerging Entrepreneurs
- Startup Brands
- Small scale businesses
So, if a seller owns a high-quality unique product or any creative idea and looking for the right place, get help from this program. It does not matter what the product is, by using the Amazon Launchpad program you can take successful steps to lift your brand.
Features of Amazon Launchpad
Now let’s take a deeper look at the key features of this program that make it popular and stand at the forefront:
1. Unique and Innovative Product Listings
The product listings of Amazon Launchpad are far more innovative and unique as compared to the regular listings. That is why they are featured on specialized landing pages and gain more visibility and buyers. Furthermore, through innovator stories of these products, the sellers also got some limelight online.
2. Access to Advanced Customer Insights
This program allows sellers to check advanced customer insights and track sales and customer data, feedback, and other helpful insights. These insights help sellers to improve their product offerings and strategic marketing planning.
3. Enhanced Support
A seller can get enhanced marketing support in the form of marketing tools that help them promote their product and increase their sales. These tools include promotional support, featured ads, and access to Amazon marketing experts.
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Benefits of Joining Amazon Launchpad
If you are starting your business career on Amazon, you will get a range of benefits by joining the Amazon Launchpad program. Some of its key benefits are as follows:
| Key Benefits | Functions |
|---|---|
| Amazon Launchpad Benefits for Startups | Access to enhanced tools and resources to efficiently maintain product listings.Access to Amazon FBA to handle product storage, shipping, and customer service.Offers promotional opportunities to emerging sellers to enhance visibility. |
| Improved Visibility & Sales | Sellers can present the product to millions of people worldwide. In starting, you will get a chance to use Amazon marketing tools and create effective product listings. Customers can trust the seller because of the association with Amazon enhancing overall credibility. |
| Networking Opportunities | Offering opportunities to engage and make connections with industry experts, other entrepreneurs, and investors.Support of experienced persons for assistance in different aspects of business growth.Community support from the same category sellers for experience, challenges, and best practices sharing. |
Cost of Amazon Launchpad
As a seller or someone who is starting a career as an entrepreneur, you need to learn about the associated costs of this program. Amazon Launchpad cost includes:
- Product Listing Fees
As a newbie seller, you do not have to pay any specific fees for the Amazon Launchpad program however, standard seller fees apply. In addition, the fee structure may vary depending on the seller plan you get either professional or individual, or the category of the product.
- Commission Fees
Although there are no charges for the program, the sellers need to pay a referral fee that can depend on the category of product. This fee or commission starts from 5% and goes up to a maximum of 45%.
- Amazon FBA Fees
Use of fulfillment by Amazon or Amazon FBA costs you additional fees for the storage and handling of your products. This fee may vary depending on the size and weight of the product.
How to Get Started With Amazon Launchpad
There are certain guidelines or criteria that you must fulfill to apply for this program. The requirements to apply for this program include:
- The product of your brand must be innovative and unique, different from usual products.
- If you have a clear and concise marketing strategy or a strong brand identity then there are more chances to get approval.
- Your products should meet all safety standards and regulatory compliances.
- The inventory of the specific product should be in bulk and ready for sale immediately.
- The proper setup of the fulfillment process of your product.
Guide to Apply for the Amazon Launchpad Program
Before applying for the process, it’s better to do some research and learn about this program’s offerings and benefits. After that follow these steps:
1. Start by registering on Amazon Seller Central, you can choose either a professional plan or an individual seller plan.
2. Prepare detailed and unique product information including description, images price structure etc.
3. Go to the Amazon Launchpad application page and fill out the form completing all the required information about you, your startup, and products.
4. Submit the required additional documents specific to your product.
5. After submitting all credentials, now you have to wait.
6. Meanwhile, it may take a few days or some weeks for Amazon to review your application.
7. You will get an email after Amazon reviews your application.
Final Thoughts
Amazon Launchpad is an innovative platform introduced especially to give support to emerging entrepreneurs and sellers. They can expand their business and increase sales using this platform wisely. The sellers can showcase their unique products in front of the world by using the helpful marketing tools and advanced analysis of this program. Overall, it’s a valuable opportunity for sellers to establish their businesses, increase sales, and be among the top sellers of the Amazon marketplace.
