How to View a Seller's Prime Listings on Amazon

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When we talk about Amazon Prime listings, both sellers and buyers get benefits from it. As a seller, you will get high visibility and sales and as a buyer, you will enjoy quick shipping. However, if you want to know how to view a seller’s prime listings on Amazon then let me tell you it’s very simple. 

You can do it by finding the prime badge while browsing a product. A blue checkmark with the word prime on it means that the seller is offering prime shipping for that product. By the end of this blog, you will learn how to easily view a seller’s Prime listing on Amazon. From identifying Prime badges to using search filters, you will become able to find the best Prime offers available.

Overview of Amazon Prime Listings

Certain products on Amazon qualify to be in Amazon’s prime listings. Such products earn prime benefits which include quick shipping and other exclusive promotions. Whereas, the Amazon Prime seller whose product earns a Prime badge benefits from the high visibility of Amazon’s search results for that specific product.

(Tip: As a seller, it takes a lot of effort and strategic planning to get your product in Amazon Prime listings. But it is possible with the help of providing optimized product listings, and high-quality images of products. Do you know at I.T Dolphins we excel in creating high-quality and compelling product images to increase conversions and sales of your Amazon store? Book a discovery call now and discuss your requirements with us!).

Types of Amazon Prime Listings

Types of Amazon Prime Listings

Amazon Prime listings come in two main types, which include:

TypesDefinition
1. Seller Fulfilled Prime (SFP)In this type, sellers can manage their inventory and shipping by themselves under Amazon’s prime delivery standard. 
2. Amazon Fulfilled Prime (FBA)Here, the storage and shipping of products can be made through Amazon fulfillment centers through rapid delivery services.

Seller Fulfilled Prime Requirements

There are specific eligibility criteria for Seller Fulfilled Prime. To fulfill the seller fulfilled Prime requirements, it is necessary to:

  • Maintain your high-performance rating on Amazon.
  • Arrange for quick shipping.
  • Gain customer trust, loyalty, and positive reviews.

After following and fulfilling the above-mentioned aspects, apply to Amazon. Amazon first evaluates your application and after a trial period, you will get approval from Amazon. Once you meet these requirements, not only your products be featured in Seller Fulfilled Prime but your visibility also increase. All members of the seller fulfilled prime can view the seller fulfilled prime listing. 

What Is the Seller Fulfilled Prime Fees?

If a seller is enrolled in the Seller Fulfilled Prime (SFP) program, it means he got approved to fulfill his own Prime orders directly. In short, the seller cannot rely on Amazon’s fulfillment services after enrollment in SFP. But this offer comes with a set of fees which include:

  1. Referral Fee: A standard Amazon fee that you have to pay on all sales, regardless of whichever fulfillment method you have used. It’s a percentage of the total order value.
  2. Per-Unit Fee: Every item sold that is a part of SFP is charged per unit fee by Amazon.
  3. Shipping Fee: For all orders that are linked with SFP, sellers need to pay for their shipping. It may include the cost of shipping labels, packaging materials, and carrier fees.  
  4. Customer Service Fee: Although Amazon handles a few aspects of customer service for SFP orders seller still has to pay costs related to customer inquiries, returns, and refunds. 

How to Identify Prime Listings on Amazon?

Do you think identifying prime listings on Amazon is a complex process? Don’t worry. Let me assure you it is a very straightforward process. You just need to follow these steps: 

  1. Open the Amazon homepage.
  2. In the search bar, enter the product name which you want to search.
  3. Now, on the left sidebar look for the word Prime and apply this filter.
  4. After applying the filter, the search result will display products that are eligible for prime shipping.
  5. These products also display prime badges next to them in between the product’s price and shipping information.

In this way, you can easily identify the prime listings on Amazon for a specific product and make informed purchases.

How to Access Seller-Fulfilled Prime Listings?

Access Seller-Fulfilled Prime Listings

If you want to know how to View a Seller’s Prime Listings on Amazon then you are at the right place. You can use some specific search keywords like Seller Fulfilled Prime, SFP, or Prime by Seller to find the Seller Fulfilled Prime listings. Another way to find the Prime listing is by selecting “Prime” in the category options. 

You can also use the Seller Fulfilled Prime dashboard for your search. After that, you can check the available metrics and filters to search specific listings on this dashboard. 

How to View a Seller’s Prime Listings on Amazon AWS Marketplace?

View a Seller’s Prime Listings on Amazon AWS Marketplace

This is another effective way to view prime listings. The AWS marketplace is an advanced digital catalog offering services to run on Amazon. It also offers access to prime listings, so you can easily access premium products here. You can view AWS marketplace Seller Prime easily by:

  • Logging into the AWS marketplace Seller Central account.
  • Go to the Products tab.
  • Filter listing by Prime or Seller Fulfilled Prime by using the search bar.
  • You can also sort your listings by Fulfillment Type easily.

To Wrap

Seller Fulfilled Prime is a program by Amazon, the sellers after enrolling in this program are allowed to manage their orders by themselves. But often people ask how to view a seller’s prime listings on Amazon. So, it is a simple process that can boost your shopping experience. You can view the prime listings by identifying the Prime badge next to products or by applying search filters like “Prime” in the sidebar. Read the complete guide and make smarter purchasing decisions with Amazon Prime listings!

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