No one can deny the image’s impact on Amazon’s sales, along with the images, high-quality product videos are also a game-changer. High-quality, professional videos drive leads, conversions, and engagement while showcasing the features of your brand and products. Product video trends are evolving daily on Amazon’s digital platform.
Sellers are expecting enormous changes related to this powerful tool in the coming year 2025. In this blog guide, we have briefly explained how to upload videos to the Amazon listing in 2025. In addition, we’ll equip you with the step-by-step process of video submission and creation of engaging videos to increase conversions. So, stay connected till the end to know the complete procedure to upload a video on Amazon listing and be an informed Amazon Seller!
A comprehensive guide to uploading video on Amazon Listing
Many factors and tools work together to get leads for a seller on Amazon. These factors include A+ Content, High-quality product images, and professional Amazon product videos for affiliate marketing as well. Videos are an effective way to showcase the hidden features of your product to make it stand out among 2 Million sellers. According to an Amazon survey, High-quality captivating product videos engage customers and potentially increase sales by up to 9.7 %.
In addition, these product videos also increase the ranking of your product and enhance customer satisfaction and loyalty. However, for Amazon to upload videos on the listing, sellers should:
- First, register their brand on the Amazon brand registry.
- Keep the video file size less than 500 Mb.
- Video format of .mov. Or .mp4.
- Make videos with a resolution of 720px-1020px minimum to maximum.
- Maintain videos with an aspect ratio of 16:9.
- The background music of videos should be royalty-free.
- The length of the video should in between 30 seconds to 15 minutes.
- Use copy-right free video without any offensive language.
Note: Ever wondered How to add a video to an Amazon listing without a Brand Registry? As of now to upload a video on the Amazon listing, you should have your brand registered on the Amazon brand registry. But if you do not have your brand registered then there are the following alternate ways which include:
- Third-party services like other platforms or vendors powered by Amazon, allow you to add videos to the product pages.
- You can also use a recent feature of Amazon that allows you to create product videos. Thus link your Amazon posts with product videos and increase the conversion rates or leads.
(Tip Want high-quality captivating Amazon A+ content or Listing Images, Get A Free Quote Now)
Complete process to Upload a Video on an Amazon Listing
New sellers frequently ask how to send a video to Amazon customer service. Here is the answer, to upload a video on Amazon Listing, follow the mentioned steps:
1. Log into your Seller Central Account:
The process of uploading starts with the login to the Seller Central account. If you are new on Amazon and do not have one, make an Amazon seller account or Amazon Seller Central first.
2. Go to Upload and Manage Video Catalog:
On the top left corner of the screen, you will find the menu option. Here in this option, select “Catalog” first and after that select “ Upload and Manage Videos”.
3. Upload Video:
You will find a manage videos page here, select “Upload Videos” to begin the uploading process. However, ensure that the content of the video resonates with your product and is according to the Amazon listing video requirements.
4. Product ASIN and Title:
After uploading the product video, select the product ASIN and also fill in the required field with the title of the video. In addition, also add the thumbnail of the video.
5. Submit:
When you are done with the above-mentioned steps, finally “Submit”. Now, your video is submitted for approval and the process to upload the video on the Amazon listing is complete. The approval period varies from 1 day to 7 days depending on the content and length of the video.
( Note: Often sellers ask: How to upload video to Amazon photos? So, if you want to upload videos to your Amazon photos storage, then visit the official Amazon photos help page.)
FAQs
1. What are the Necessary Video Requirements for Amazon product Listing?
To upload videos on Amazon listing, product videos for Amazon listings need to be short with a time limit of 30 seconds or less than that. In addition, the video should be of high quality in less than 500 mbs, MP4 or MOV format, and in a 16:9 aspect ratio.
2. Which Video format is Accepted by Amazon?
According to the Video Central Amazon, MP4, m2t, MPEG-2, and 4, .ts, and MOV are accepted, whereas, other formats may vary for different services.
3. Does Amazon allow for Video Posts in addition to the images?
A recently introduced initiative by Amazon is that they allow videos as posts to help sellers and brands showcase their products and brand stories. In this way, sellers can get leads through interactive and engaging product imagery content in the form of videos.
4. What type of Content does Amazon video include?
Amazon Prime videos include a vast variety of content including TV shows, movies, popular series, etc. In addition, you can get some content free of cost, however, some can also include prime membership or content on rent and purchase options.
