You are well aware of the importance of high-quality product images for Amazon listings. Although the static pictures are good for the beginning. However, for a customer-centric approach, these pictures could only provide a partial view of the product from some angles. For this purpose, 360-degree spin images are created.
The 360 spin images can give a 360-degree virtual view of your products to the customer. The interactive and comprehensive 360-degree view of the product helps the customer to examine it carefully. Furthermore, these images lead to increased customer confidence and higher conversions and sales.
Guide on How to Add 360 Spin Images for Amazon
360-degree spin images offer an interactive experience to the customers and boost their confidence. The 360-degree spinning image allows the buyers to engage with the product virtually which can further boost sales of the product. It’s an effective and efficient approach to promote customer engagement with the brand or product and increase conversion rates.
The 360 spin images for Amazon faced some issues in the initial phase of its launch in 2018. However, after its launch and with continuous improvements, impressive results of 360-degree spin images are seen. In the initial phase, major categories using this feature in their product images include Sports and outdoors, toys, furniture, pets, Automotive products, home appliances, cameras, etc.
According to a study, Amazon 360 images can increase the conversion rates for Amazon sellers by 47% and enhance customer satisfaction. However, 360 spin images for Amazon must have some requirements that need to comply with the 360 image requirements and instructions by 360 images Amazon Seller Central. Here is the list of these requirements:
- 360 spin images for Amazon formats should be PNG or JPG.
- The total number of images varies depending on the product and platform, usually, 24,28, or 72 images are required for 360-degree rotation.
- Images with neat and clean backgrounds are essential.
- The balance of light, exposure, and brightness is the same in all images.
- Images should be square cropped with 1500 px to 2500 px on the largest sides.
- The file size of each image is not greater than 1 MB.
- Give the image files ASIN numbers for ease of identifying product images.
- Maintain an aspect ratio of 1:1, and ensure that the product fills 85% area of the image.
What Are 360 Spin Images?
Amazon product 360-degree spin images are also known as spin or 360 product photography. These images are a powerful tool for sellers on the e-commerce platform Amazon. In this technology, a bunch of photos (usually 36) are taken from every angle of the rotating product.
These photos are then stitched to give an interactive spinning view of a product. Hence, the buyers can rotate the images to see the product from all sides or angles. This creates a virtual view of the product for the buyers and further enhances the customer’s trust and experience.
What are the Benefits of Using 360 Spin Images for Amazon?
360 spin images offer Amazon 3D product view for customers, giving clear details of the product. These images serve many benefits to the Amazon Sellers, some of them are given below:
1. Increase Sales and Conversions
Spinning 360° view Amazon listing images can boost sales and conversion rates by providing interactive content to potential buyers. Furthermore, enhances customer trust and satisfaction with the product they are buying. Hence, reducing the product return hassle after the purchase. Most sellers only rely on static high-quality images which aren’t enough to make you stand out in a crowd of sellers. Thus, using 360 spin images Amazon gives the sellers an extra edge in engaging customers and increasing sales.
2. Improve Customer Experience
Amazon 360 images give the virtual examination of the product for the customer from every angle. Additionally providing a thorough understanding of the product, fostering a familiar bond with the product. The customer can examine complex details and features of the product or their doubts and concerns vanish. Thus, 360-degree spin images enhance customer trust, satisfaction, and overall experience.
3. Increase product Transparency
The Amazon 360 images showcase the immersive entirety of the product without any hidden details. The crystal clear, intricate view of the product from every angle builds the buyer’s trust.
The potential buyers are assured about the quality of the product with the help of 360-degree spin images.
4. Higher Customer Engagement
The spinning 360 images proved to be interactive content for the potential buyers and boosted their engagement. They attain more engagement as compared to the static images. As these images are controlled easily by viewers, they delve into the product and this may lead to higher engagement. Furthermore, it also increases the retention rates of the product.
5. Reduced Returns of the Product
When the buyers can examine the intricate details of the product before buying through 360-degree spin images, there are low chances of the product return. In this way, the seller’s time, money, and hassle of returned products are saved. On the other hand, buyers become confident about their purchase, and their confidence and trust are enhanced.
How to add 360-degree spin images to your Amazon Listing?
To upload 360 spin images for Amazon, you need to follow the given steps:
- Prepare the 360 spin images according to the given requirements that are mentioned above.
- Give the proper naming and sequence to these images to avoid any hassle later.
- Then “Log in” to the Amazon Seller Central account.
- Navigate to the “Inventory button” and click ‘Add a Product”. If you want to add images to the existing menu, then choose the existing menu.
- Choose, and upload multiple images at once section, in the product listing form.
- Click and upload 360-degree spin images at once, but ensure they are in the correct order.
- Next, fill in the necessary product details to complete your listing process.
- Preview the listing and then press save changes.
- Lastly, submit the product listing.
- After some time, Amazon reviews your product listing and approves it if it does not contain any odds. Then your listing should be visible to the buyers.
(Note: The most recent changes by Amazon related to the 360 spin images for Amazon state that: From 14 December 2023, Amazon is not accepting the 360 degree spin images upload requests. The previously uploaded 360 spin images are marked safe and are not affected. They have suspended the upload process of 360-degree spin images for Amazon. However, the good news is that they are working on the process for sellers to upload 3D models of their products easily on Seller Central.)
(Tip, as the 360 spin images are not acceptable now, for the high-quality product listing images, Contact us now)
FAQs
1. Which sellers are eligible to Use 360 Spin Images on Amazon?
Amazon sellers were allowed to upload 360 spin images to their product listing before December 2023. However, on 14 December 2023, Amazon cancelled the requests for uploading 360 spin images from Amazon sellers. Only Amazon Vendors or brand owners from the US, and UK. Germany, Spain, Italy, and France can upload 3D models on their product listings.
2. Does Amazon allow the uploading of 360-degree images?
No, Amazon is not accepting the 360-degree spin image upload requests from December 14, 2023. The previously uploaded 360 spin images are marked safe and are not affected. They have suspended the upload process of 360-degree spin images for Amazon. However, the good news is that they are working on the process for sellers to upload 3D models of their products easily on Seller Central.
3. Where can I post 360 photos on Amazon?
According to Amazon Seller Central, they have canceled the process of seller’s applications to upload 360 spin images for Amazon. To add 360 spin images, sellers should have to send a request to selling partner support to review and upload the images.
4. How to create 360-degree product images?
Sellers can create 360 spin images for free, they just need to capture a group of photos in a proper sequence to give the spinning effect to the Amazon 360 product view. However, there is another method of creating these images and that is with the help of 3D modeling software.
