High-quality product images are pivotal for success in the listings on Amazon. The crystal-clear visuals of your products can always attract potential customers. Whereas, fulfilling Amazon’s product listing image design requirements is also equally necessary as the image quality. This guide explores some of the creative design trends for Amazon listing Image designs. Let’s take a thorough look at them.
- Lifestyle Shots showcase the usage of impacts in everyday life urging customers to envision themselves using and enjoying them.
- Highlighting before and after scenarios for specific products that brought transformation to emphasize the product’s effectiveness.
- Use of infographics and callouts in clear visuals presenting features and benefits of the products.
- Visually break down complex products or instructions to build understanding and ease of product use.
- Short videos showcasing your product grab the attention of the customers.
- A thorough 360° visual of the product for explaining the complex details of the product.
- Amazon’s A/B testing tool for comparing various images, and selecting the best one for the target audience.
- Creative design trends of Amazon listing images optimized for mobile browsing, in high resolution, load quickly, and have a crystal clear display.
High-Quality Images Are Non-Negotiable
For an e-commerce platform like Amazon, high-quality images are always a non-negotiable factor. There are various reasons for this factor e.g. high-quality images potentially grab attention in listings and search results. In addition, crisp visuals enhance product features forcing customers to stop view and click.
High-quality images build customer’s trust in the quality of the product due to its transparency. Hence, reducing the buying hesitancy of customers. High-quality visuals boost professionalism initiating a positive image of your brand. These images work better than the product description words highlighting key features while communicating the benefits. It is proven by studies that high-quality product images possess higher conversion rates in Amazon listing Images designs.
Main Image: The Key to First Impressions
The product’s main image in the Amazon product listing image design is like the first acknowledgment in the digital landscape. This image is responsible for the first impression of your product setting the standard for customer’s experience. A well-optimized first image SEO-optimized main title leads the customer to click through your listings. We have highlighted some tricks for you to craft an engaging first image:
- Create high-quality product shots with a clean background and clear lighting.
- Highlight the best features of your product.
- Fulfill Amazon’s main image requirements like size, background, format, and color specifications.
- An image of a product with some product outside the packaging adds color and looks attractive.
- The main image covering more white space looks more revealing and transparent.
Lifestyle Images Tell a Story
Lifestyle images give visuals of your products others use in daily life activities. Lifestyle images are powerful enough to tell a complete story of your product. They are very helpful in Amazon listing image designs and marketing as they describe the benefits of products to the customers. A good lifestyle image can stimulate the inspiration of your customers while increasing their understanding of the product. These images provide a more physical context for the product’s dimensions to the customer. But the question is: How to get Amazon product images? The answer is simple, Design images by just following the Amazon Product Image requirements.
Do’s and don’t while creating Lifestyle Images
The following points should need consideration while creating perfect Lifestyle images for your Amazon listings:
- At Least five images are required in a single Amazon listing.
- PNG, JPEG, GIF, and TIFF file types are the required formats to upload files on the image listings.
- Add the image identifier file name of the required product.
- Optimize your images for usage on desktops, laptops, and especially mobile phones.
- Alt tags are crucial for the product images for screen readers.
- Don’t use images from your competitors’ listings.
- Don’t cross 1000 pixels because Amazon product image size requirement for image listing is 10 MB.
- Don’t use blurry images because they can decrease the value of your product.
- Don’t use images having watermarks or text on it.
Infographics for Better Understanding
Infographics play the role of a game-changer by providing customers with a quick and easy way to understand the benefits of a product. This is the most visually appealing way, making it easier for the customers to understand the qualities of the products. Infographics present the intricate details of a product by visually breaking down the product’s features. The product information becomes engaging and fun to learn after being presented in the form of infographics.
Thus, customers remain on your listings for a longer time and take the final decision. Some specific types of Infographics for Amazon include qualities like How-to guides, visual breakdowns of the products, and side-by-side comparison charts. However, the creation of Infographics for Amazon demands proper research and planning, design, and visual and specific data or content.
Use of A+ Content
A+ Content previously known as Enhanced Brand Content, is a powerful tool for sellers to create engaging product listings on Amazon. It allows sellers to create attractive product descriptions for their listings on Amazon. The graphic design trends for Amazon listing images are free currently. A+ Content enhances your product description through visual storytelling of your product’s features. This feature allows you to incorporate your brand logo, messaging, and story in the Amazon listings. It increases conversion rate from 3% to 10% and reduces return rates. Some common examples of A+ Content Modules include Text Modules, Image Modules, and Video Modules.
Mobile-First Design
A design that adapts to different screen sizes is considered a responsive design, especially a Mobile First design. As people usually browse on mobiles, it’s necessary to optimize your Amazon images to scan easily on mobiles. Studies show that a significant portion of online shopping happens on mobile devices. So, optimizing the images for mobile ensures easy navigation and smooth checkouts. There is not a single Amazon listing image template however, Amazon product image requirements are briefly explained below:
- Amazon product image size requirements include a minimum of 500 pixels and a maximum of 10,000 pixels.
- Graphic design trends for Amazon listing images start with a 2000×2000 with a balanced image ratio of 1:1.
- Images should be square and zoomable with zoom starting from 1000 pixels.
Emphasis on Brand Storytelling
Brand Storytelling on Amazon is very important for sellers to make themselves visible in a crowded marketplace. This is an exclusive feature for registered brand sellers to explain their brand story in a scrollable format with text, images, and video. It is an opportunity to engage customers and build a lasting impression by having a brand that resonates. Brand Storytelling can elevate presence on Amazon in building emotional connections and stand unique in a crowd of sellers. It is the ability to add modules with a continuous scrolling carousel. Whereas, A+ Content modules help you to convert your brand story into product listings. Thus, with the help of brand Storytelling, you can build deeper connections with your customers and increase the sales rate of your product.
Authenticity Over Perfection
Authenticity is a matter of great concern when we talk about building an image on Amazon Listings. Authenticity always places priority on perfection because it fosters genuine linkage with your customers. Customer care services and high-quality products are equally necessary for a brand’s unique and flawless personality. The customers on Amazon demand transparency and relatibilty. So, always show the human side meaning authenticity of your brand and product.
Building trust and loyalty is a matter of priority in this regard so fostering this is a good idea.
Accepting both negative and positive both kinds of comments is a great way of embracing imperfections. Because customers appreciate sellers who acknowledge their mistakes. By weaving authenticity over perfection, your brand will achieve long-term success in Amazon listing image designs.
Compliance with Amazon’s Evolving Guidelines
A compliant seller is always a successful seller on Amazon. Thus, abiding by Amazon’s evolving guidelines is crucial for all sellers and brands on this platform. Here are the in-depth details and key points that are helpful in compliance with Amazon’s guidelines:
- Stay informed about the latest updates on regulations and best practices through Amazon’s seller communications.
- Check your Amazon Seller Central for new announcements and updates related to the policy changes.
- Observe product listings, intellectual property rights, prohibition items, and customer service metrics closely.
- Solve any issue related to policy violations swiftly by communicating with Amazon.
- Be honest in your product listings and lead your customers to build trust.
FAQ
What is the required image format for an Amazon listing?
The most preferred format for Amazon listing image designs is JPEG, however, GIF, TIFF, and PNG, formats are accepted too. JPEG is most preferred due to its, smaller file size, its wide compatibility, and good quality.
What are the key requirements to design Amazon Product Images?
The design of the product image should be as to fulfill Amazon’s product image requirements. The image needs to be crystal clear with a white background and a full view of your product filling 85% space of the frame. Other images contain the 3D visual of your product at various angles and zoom-in details.
What is the process to optimize my Amazon listing image?
Technical aspects of optimizing your Amazon listing image designs are: use the JPEG format, pixels should be 1000-1600, use a white background with no logos or watermarks, less than 10MB, and sharp and crystal clear.
What are the basic guidelines for designing Amazon infographics?
