As technology and digital innovations are transforming day by day, Amazon’s digital landscape is also evolving vigorously. Previously, Amazon product listings were bound to crisp images, simple and detailed descriptions, and interactive elements known as Amazon A+ Content.
However, the increased number of shoppers and high competition among the sellers challenged sellers to use more strategic ways to optimize their seller listings. Hence, an updated and featured-rich version known as the Premium A+ Content is produced. Thus, on Amazon, brands have two main tools to design their store: Amazon A+ and Premium A+ Content.
This blog explores Amazon A+ Content including the basic and premium versions of A+ Content with their complete features. In addition, the pros and cons and key differences between Amazon A+ and Premium A+ Content Spec are also discussed. So, stay connected till the end to know which one resonates perfectly for your brand on Amazon.
(Tip: Want to boost your Amazon Sales with the basic A+ and Premium A+ Content? Get in touch now)
What is Amazon A+ Content?
Amazon A+ Content, or Enhanced Brand Content, is the basic feature Amazon provides to all registered sellers. Amazon brand registry empowers its sellers with this free feature to increase their conversion rates and sales. This content helps the registered sellers promote their brand product detail pages by transforming them to grab attention and increase conversion rates.
It offers high-quality images, short video clips, and clear product descriptions to highlight the features of your product. Let’s take a look at the complete list of features of Amazon A+ Content:
- High-Quality Images
- Mobile friendly layouts
- List Builder
- Headline and Brand Logo
- Text blocks
- Bulleted list
- Product Comparison Charts
- Various Module Slots
- Text and image combination
- Short Videos
- 360-degree product views
Pros and Cons of Amazon A+ Content
Amazon A+ Content offers a variety of useful features, however, this tool also demands careful planning and execution to attain the desired results. Here are the pros and cons of this tool to help you decide if A+ Content is the right choice for your product and brand:
Pros
- It’s a free tool available for all sellers.
- Efficiently tells product and brand stories to customers through enhanced product descriptions.
- It improves customer experience and product listings as well.
- It helps in increasing conversion rates through crystal-clear visuals and boosts brand awareness.
Cons
- It offers limited design options.
- Creating engaging A+ Content demands best practices and more time.
- The mess of visuals and text could be confusing for the shoppers.
What is Amazon Premium A+ Content?
Amazon Premium A+ Content is a more enhanced and updated version of Amazon A+ Content introduced in August 2022. This tool contains a huge number of features that are designed to create even more alluring and engaging product listings. Premium A+ Content is a powerful tool with a strong visual identity and lesser use of text for brands.
Amazon Premium A Content is free for 3P brands during the promotional period. However, it may cost additional fees for access in the future. However, it’s the best investment as it can drive sales 20% more than the basic A+ Content. Amazon Premium A+ Content empowers sellers to tell a unique product story, boost customer engagement, increase conversion rates, and drive sales. The key features of Amazon A+ Premium Content include:
- Image Carousels
- Comparison Charts
- High-resolution full-width images
- Short product Videos
- Testimonials for Customers
- Clickable Q&A section
- Mobile-friendly design layouts
- Clickable hotspot on the images
- Increased Space
- Amazon Premium A content dimensions higher range
Pros and Cons of Amazon Premium A+ Content
Amazon Premium A plus Content offers a broad range of features to stand out in the crowded marketplace of Amazon. But it comes with certain disadvantages too as it requires a lot of time, resources, and cost. Following are the pros and cons of Amazon A Plus Premium Content:
Pros
- Amazon Premium A Plus Content Services can increase the conversion rates from 15 to 20 %.
- Countless high-quality visuals and elements with extra character limits.
- Premium A Plus Content Amazon offers 16 extra modules as compared to the basic A Plus Content.
- Richer and more engaging content can grab customers’ attention, increase sales, and improve customer experience.
Cons
- You have to pay the fee for access to Amazon Premium A+ Content.
- As it is an exclusive tool on Amazon, hence, Amazon Premium A Content requirements also include strict eligibility criteria.
- Creating and keeping Premium A+ Content requires extra time management.
Key Difference between Amazon A+ and Premium A+ Content
A+ Content is a starting useful tool for sellers on Amazon with free features to build up an attractive store. Whereas Premium A+ Content offers more features to design and showcase your brand. Here is a brief table explaining the key difference between Amazon A+ and Amazon Premium A+ Content Spec:
| Sr No: | Key Differences | Amazon A+ Content | Amazon Premium A+ Content |
|---|---|---|---|
| 1 | Cost | Amazon A+ Content is free of cost. | Free for 3P brands during the promotional period. No exact cost has been decided until now. |
| 2 | Availability | It is available for all registered Amazon Sellers. | You have to qualify for Amazon premium A+ Content after an eligibility criteria. |
| 3 | Offered Modules | Standard 14 Modules are offered in A+ Content | You can select from a total of 19 Modules |
| 4 | Modules Width | Amazon A content offers dimensions up to 970 pixels. | Amazon Premium A Content sizes offer dimensions ranging up to 1464 pixels. |
| 5 | Modules per page | 5 modules per page. | 7 modules per page. |
| 6 | Conversion Rate Increase | It can increase conversion rates by up to 8 %. | It can increase the conversion rate up to 15 to 20 %. |
| 7 | Features | Text, Images, Videos, Comparison Charts, Text Blurbs. | Premium A content Amazon examples: Text, Images, Videos, Shoppable Comparison Charts, Image Crousels, Clickable Q/A Modules, Interactive Hotspots. |
Conclusion: which one should we use?
As explained above Amazon offers 2 tools for sellers to design their brand store, one is Amazon A plus content. Whereas the other one is Premium A plus Content. It’s a tough decision for sellers to decide between these tools. A+ content is a free tool to design your store with images and text to get leads. However, Premium A+ content takes the design game to another level with its amazing features with the increased chances of getting leads up to 20%.
So, if you want to choose between these two tools, then first keep in mind the key difference between Amazon A+ and Premium A+ Content. Then opt for one according to your needs and the specifications of your store. Amazon Premium A Content cost has not been decided, currently, it is free for eligible sellers during its promotional period.
If you want to grab attention and increase conversions on your Amazon store with high-quality visuals and the most engaging content. Then, Premium A+ Content is best for you. However, if your budget is low and you are new on Amazon then, A+ Content is the strong option.
FAQs:
To qualify for Premium A plus content on Amazon, you should have a published brand story on your all ASINs, a minimum of 15 approved A plus submissions in the past 12 months are necessary. This eligibility criteria applies per country.
Basic Amazon A+ Content can increase sales from 3 to 8%, however, it can depend on the quality of the content.
Usually, Amazon takes up to 7 business days to review your content, but this period sometimes gets longer due to peak times or when your content is complex.
There are 17 modules present in premium A plus content. However, the sellers can use only 7 of them per product page
