Amazon FBA allows its sellers access to two types of accounts, i.e., a professional seller account and an individual seller account. You can use a professional seller account for high-volume selling and utilizing advanced features, but it costs a monthly fee for this account.
In contrast, an individual account doesn’t require a monthly fee, but it lacks advanced features and may charge an item fee. Sellers must understand the key differences between Amazon professional seller accounts and individuals to choose a suitable account for their requirements. Let’s dive into the specifics of the benefits and considerations of these accounts to help sellers make an informed decision!
Understanding Amazon Professional Seller Account vs Individual
Sellers can use Amazon’s professional seller account for their large-volume sellings, using enhanced features ( such as bulk listings and advanced analytics). But they have to pay a monthly subscription fee for this account. On the other hand, Amazon’s individual seller account is preferred for low-volume sellers.
The individual account offers limited features with no monthly subscription fees, however it charges a per-item fee.
So, the selection and choice entirely depend on the nature of selling and the seller’s level on Amazon.
Amazon Professional Seller Account
The Amazon professional seller plan suits the sellers whose business runs on high volume on Amazon. It is advantageous for such sellers with its advanced features like bulk product upload, advanced analytics, and inventory management tools. Sellers with established businesses can also use this account to use Amazon’s advertising platforms. However, the sellers have to pay Amazon Professional seller account fees of 39.99$ per month. Sometimes, sellers also have to pay additional referral fees and fees for high-volume listings and special handling features of their business.
Amazon Professional Seller Account Requirements
If you want to own a professional seller account on Amazon then you have to fulfill some requirements. Let’s take a peek at these requirements:
- First, you need to provide your business details including your registered business name, business address, and tax identification number to Amazon to set up a professional seller account.
- The eligibility for the professional seller account also depends on the business scale. Usually, sellers with established businesses are eligible for this account to manage higher-capacity operations and transactions.
- The list of documentation for professional accounts also includes a verified government-issued identity, address, and business registration credentials.
Key Benefits of Amazon Professional Seller Account
You can get various benefits when you opt for an Amazon professional account. Some key benefits of a professional seller account are as follows:
- In this account, sellers may have access to advanced tools like uploading and managing inventories or larger scale, advanced analytics, and data-driven decisions.
- The professional account also offers advanced advertisement options to its sellers in the form of sponsored display ads, sponsored brands, and sponsored products which results in increased visibility of the seller.
- When you choose a professional account you can manage inventory easily and integrate with Amazon FBA services for storing, packaging, and shipping products.
- By acquiring a professional account, you became eligible to use tools like Buy Box resulting in better visibility and ranking on Amazon search results.
- Sellers do not have to pay a single-item fee every time by monthly subscriptions ultimately resulting in substantial savings.
Amazon Individual Seller Account
The individual seller Amazon is a basic option that suits sellers with small-scale businesses or a lesser range of products. Sellers can have access to certain limited features like listing products, managing orders, and communicating with customers. It does not cost any monthly subscription fees, however, sellers need to pay per-item fees.
Amazon Individual Seller Account Requirements
There are very minimal individual account requirements for sellers. They have to provide personal information like government-issued identity and bank account details for payment transactions.
Key Benefits of Amazon Individual Seller Account
An individual seller account is a suitable option for sellers having low-scale businesses and for newbie sellers. It also offers many benefits which are:
- The initial setup of this account is very easy and does not require a lot of documentation and verification.
- Sellers can access free tools and features in an individual account e.g., listing products, managing orders, etc.
- Individual accounts do not require any monthly fees offering cost-effectiveness to many sellers.
Amazon Professional Seller Account vs Individual Seller Account, Key Comparison
The following table highlights the key differences between Amazon professional seller accounts and individual seller accounts:
| No. | Features | Professional Account | Individual Account |
|---|---|---|---|
| 1 | Monthly subscription fees | 39.99$ | No fee |
| 2 | Per-item fees | No fee | 0.99$ per sold item |
| 3 | Access to Amazon FBA | Yes | No |
| 4 | Account set-up process | A complex process that includes tax identification and business information | Simple with basic information |
| 5 | Search results Visibility | High | Low |
| 6 | Eligibility for Buy Box | Yes | No |
| 7 | Advanced selling tools | All advanced tools included | Basic tools included |
| 8 | Advertisement options | Multiple options available | Limited or none |
| 9 | Multi-channel support | Yes | No |
| 10 | Expected sales volume | High | Low |
How to Change an Amazon Professional Seller Account to an Individual Account
If you want to switch from an Amazon Professional Seller account to an individual account follow these steps:
1. Log in to the Seller Central account.
2. Click on the settings.
3. Navigate to Account info.
4. Select Selling Plan.
5. Apply changes.
6. Select Upgrade.
(Tip: Whether you opt for an Amazon professional seller account or go with an individual account, high-quality product listing images, compelling storefront designs, and product insert cards are the key to enhancing your visibility and ranking in or Amazon search engine. So, if you want to avail these services then, Contact us now!)
Final Thoughts: Which One to Choose
You need to consider various things before selecting an Amazon professional seller account vs an individual seller account. First of all, it depends on the seller’s business needs, then on the nature of the business and the sale volume. In this blog, we have provided you with all the detailed information and advantages of both these accounts. So, assess your selling needs, goals, budget, and volume to make an informed choice!
FAQs
1. What Is a Professional Seller Account on Amazon?
Amazon professional seller account is an advanced account of Amazon that offers high volume selling, advanced analytics, advanced features, and buy box eligibility. However, it requires monthly subscriptions to access the premium features of this account.
2. What Is the Cost of an Amazon Professional Seller Account?
You need to pay 39.99$ per month for an Amazon professional seller account. By paying this fee you can have access to the advanced tools and features.
3. Why Is a Professional Seller Account Important?
It is important because it provides sellers access to various advanced tools and features. These tools and features help sellers manage high-volume sales and increase visibility on Amazon search results.
4. Can I Switch My Account From an Individual Seller to a Professional Seller Account?
Yes, you can switch your account by signing in to Amazon Seller Central, navigating to the account info, selecting account management or your services, and upgrading the account.
