New Amazon sellers want to decorate their product pictures top left side with an orange ribbon-like icon. But what exactly does this icon represent? Let me tell you, this orange ribbon-like icon is actually the Amazon best-seller badge. It is a symbol that proves the authenticity, popularity, and success of that specific product on Amazon.
To earn this badge, sellers need to sell the greatest number of a specific product within any chosen category which leads to higher sales. If you also want to know the details, importance, benefits, and effects of the Amazon bestseller badge, read this complete guide!
Amazon Best Seller Badge: A Deeper Look
The Amazon Best Seller badge is a special icon awarded to the products having high sales in their respective categories on Amazon. It’s actually an indicator for the potential customers that the product is famous and in demand.
A product can earn this badge when the algorithms of Amazon outrank it based on its sales rank, sales velocity, and customer reviews. There are multiple types of Amazon best-seller badges, a few of them include:
| Type of Best Seller Bage | Earned by: |
|---|---|
| Amazon Choice | Products with high rates, accurate prices and frequently purchased ratings. |
| Hot New Release | Most latest launched products that become popular and gain higher sales. |
| Mowers & Shakers | A product with a noticeable increase in sales in the past 24 hours and is trending. |
Benefits of the Amazon Best Seller Badge
This badge of Amazon proves to be an excellent designation that can outrank the specific product’s visibility, credibility, and sales. Some benefits of Amazon best seller badge include:
1. Enhanced Sales and Conversion Rates
According to different studies, it is proved that the products that got this best-seller badge end up getting more sales volumes and increased conversion rates. Thus, this badge also acts as a marketing tool for the sellers, which gives confidence to the buyers in making purchases.
2. Improved Visibility on Amazon
When any of your products get this best seller badge, it can automatically appear higher in Amazon search results. So, when a product becomes more visible to the buyers this further leads to increased traffic and ultimately higher chances of conversion.
3. Enhanced Credibility and Customer Trust
A product with a best-seller badge gives a hint of its popularity and reliability to the customers. In this way, customers are more likely to end up making the purchase of that product.
4. Product Comparison with and without the Badge
It is confirmed by a comparison of products with and without a best-seller badge, that products with this badge attract more clicks and have high conversions. On the other hand, products without this badge have fewer clicks and conversions.
How to Earn the Amazon Best Seller Badge
If you are a seller at Amazon and want to earn a best seller badge for your products but don’t know how to do it. Follow these 4 important strategies that are very helpful to achieve this goal. Let’s get into the details of these strategies:
Optimization of Product Listings
High-quality images are a vital factor in gaining buyer’s attention, make sure that your images are crystal clear and show every single feature of your product. Along with the HD-quality images, clear and concise product descriptions are equally important. You need to highlight the key features, benefits, and unique points of your product in its description in a concise tone. Do not forget to insert relevant keywords in this description for better SEO because it can improve the search rankings and visibility of your product.
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Pricing Structure
Setting a suitable price structure for your product can make a big difference. If you set a competitive price, it will help you gain more customers in the vast marketplace of Amazon. Furthermore, offering promotions and discounts on your products also drives buyers ultimately increasing sales, and paving the way to earn the best seller badge.
Increasing Sales
Find ways to increase the initial sales of your product, it’s better to launch your product following the beneficial marketing techniques. Social media platforms are a big plus to highlight and present your product. In addition, collaborate with social media influencers to present your product in front of a wider audience. Again early bird discounts and offers can help gain potential buyers. Once the sales increase, the chance of earning the best seller badge also increases.
Use of Amazon Advertisements
Another important strategy to earn a best seller badge is to utilize the advertising options of Amazon. Whether it is for a sponsored product or a sponsored brand, equally beneficial. However, you should allocate a budget for this advertising first, then monitor the performance of advertising, and set the strategy according to the analytics.
To Wrap
It’s a valuable achievement of a seller whose product earns Amazon best-seller badge. Because this badge symbolizes the authenticity, success, and popularity of the specific product. To earn this badge, any seller needs to work hard on a few things that are already mentioned in this guide. Thus, by following these strategies, you can make it possible for your products not only to earn this badge but also potential buyers, higher sales, and conversions!
